Common Concerns: Social Media Management
There’s no perfect method or formula for social media success. We are all testing different things, trying to follow trends, and learning from whoever is performing well.
Questioning yourself and banging your head against the wall because your following is not growing substantially over night or your 10th video hasn’t gone viral is not going to help you succeed. We’ve compiled a list of common questions we hear from social media managers and the answers we tend to give.
“Why am I not getting as many likes as ____?”
Cease the constant comparison game on social media. Recognize that each individual is on a distinct path, leading different lives and investing varying amounts of time in content creation and engagement. Rather than fixating on others, focus on understanding your 'competition.' Evaluate the duration of their activity and discern the strategies contributing to their success. Consider reaching out for a mutually beneficial discussion, fostering connections and gleaning insights. Networking can be a powerful tool, leading to opportunities for shared learning and growth. In the realm of prominent accounts, explore masterclasses as an investment in refining your skills and strategies.
“WHY DO I LOSE FOLLOWERS EVERY TIME I POST?”
Instead of fixating on follower numbers, prioritize the quality of your audience—individuals genuinely interested in and interactive with your content. Acknowledge that Instagram routinely purges spam accounts, and individuals engaging in 'follow-for-follow' may unfollow if reciprocity is lacking. Reflect on any recent, substantial shifts in your content that might have caused a misalignment with your existing audience. Emphasize the importance of cultivating a dedicated following, ensuring that your content resonates authentically with your target audience.
“Should I boost my posts or pay for ads?”
The decision to invest in paid promotion hinges on various factors. Assess your budget and marketing goals. While paid advertising can yield significant results, it demands a nuanced understanding of key elements. If budget constraints are a concern, rely on the strength of your organic content. Consider Facebook Ads as a more strategic alternative to merely boosting a post, utilizing its user-friendly interface and targeting capabilities. For those seeking professional assistance, dedicated experts in paid media can optimize your advertising efforts and target the right audience effectively.
“WHY IS INSTAGRAM SHADOW BANNING ME?”
Addressing the notion of shadow banning, understand that Instagram's algorithm is complex but manageable. Dispelling the myth, recognize that Instagram's algorithm rewards posts that keep users engaged. Enhance your reach by paying attention to crucial elements:
Hashtags: Utilize all 30, ensuring they are pertinent to your content.
Community Engagement: Regularly interact with your followers' content.
Story Activity: Leverage stories to provide value and boost engagement.
Captivating Captions: Craft compelling captions to encourage further engagement.
Call to Action (CTA): Prompt your audience to save, share, and comment on your posts.
By aligning your strategy with these considerations, you can navigate Instagram's algorithm effectively and enhance your overall visibility on the platform.
Should these answers not be enough, we invite you to arrange a consult call with our team. During this session, we will conduct a comprehensive analysis of your account and offer strategic recommendations to enhance the quality and effectiveness of your content.
